How Much Privilege Is There in Purpose?

Many of us in the social impact sector consider ourselves to be “woke”. We see ourselves as the “solution”. But, when it comes to diversity and inclusion, that is a problem. Because it makes us complacent. We do not see our own blindspots. Although you might share childcare equally with your partner, you might not realise how certain behavioral norms which you share with the other male founders of your social business are making it difficult for your female colleagues to see themselves in a leadership position, or to have the energy to even try. Or that the uniquely white faces on your website mean that people of colour do not even think about applying. We might find a good excuse for picking the office with stairs rather than a lift, because it has the pretty wooden floor and the beautiful high ceilings. Or only run meetings or events in which extroverts feel comfortable. If you are an impact investor, or grant-giver at an NGO or foundation, you might not realise that your assumptions about what makes a good founder or organisation are primarily based on your own experiences and biases.

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